| Linea Roja | Immersion Games | 2008 | |
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Linea Roja (Red Line) is a project designed by Leo Burnet Colombia for the Colombian Red Cross to invite people to donate blood. Immersion Games developed a videogame based on the premise that blood donation is an action that saves lives. The game uses the CellFactor: Revolution engine. The story begins in the distant year of 2060, when the human race increased fivefold, and causing a huge shortage of food and resources needed to survive. Eleven years later became cities mega-structures, which were designed to preserve men from extinction, however, could not save everyone. After years of death and destruction, the inhabitants of the deserts outside the cities became fierce barbarians, who started attacking the cities and technology centers. In the year 2074, after months of fierce attacks, Verna mega-city fell to the barbarians, so that people became prisoners in their own home. The survivors are clinging to their few options for survival. Their only outlet is the red line, a network of tunnels that's connected with other large cities, is the last option to escape the barbarians, who are a band of slavers and murderers. The game contains only one map, only one weapon (machine gun), and only one type of enemies. You have a health bar on the left of the screen but when it becomes empty you don't die anyway. On the other hand, the character you control needs new blood. You can find some, but at a moment you don't have anymore. And the game will always finish with a game over, with the conclusion that in real life people are also dying of not receiving blood. Give your blood and save three lives. That's what they say, and it seems the number of people donating blood increased in South America after that. |
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